Client Case Summary
BookWormMe.com is an online service portal page with unique features that allow members to use BookWormMe as a home page. Many of the features and services provided by BookwormMe.com are ideal for use by college students and are designed to assist students in better managing and enjoying their lives. Visit our website to gain knowledge of the power of BookWormMe.com
BookWormMe.com is looking to produce a online portal page unique to high school students that can meet the needs of this technologically-advanced market, in order to differentiate ourselves from our competitors, and obtain a competitive advantage.
Check out the list of
web resources that
relate to developing a marketing campaign as well as the product or service
idea.
With your team of marketing executives,
discuss and hypothesize the questions below.
Why is there a need for this product?
What would you change to convert the existing college site to a high school site? Why?
What features should be added/removed to make this a viable high school site?
What features should my product have? Why? What is the value added?
What image or perception should my product portray?
What is my pricing strategy?
What ways should I distribute or sell this product ? In other words, where should this product be sold?
How should I promote (advertise, publicity, sales promotions, personal selling) my product or service?
What should be my pre-marketing strategy (months before my product hits the market)?
What should be my on-going marketing strategy (while the product is on the market)?
What should be my post-marketing strategy (after the customer has used the product)?
An actual mock up of the site with your changes would be appreciated.