I would first like to welcome you to Miller Marketing, Inc.  We look forward to seeing your creativity, perseverance, and expertise in the marketing field provide success to the company and financial reward to you.  As a member of our marketing team, your role will be to work with a group of marketing executives to plan, organize, develop, and present a marketing campaign for our clients’ business needs.  Overall, you need to determine the product mix, its target market, and the pricing, distribution, and promotional strategies that will make our clients’ gain a competitive edge in their market.  You will be assigned to a team of marketing executives like yourself, to complete some initial market research on your client’s product or service.

Marketing strategies are changing rapidly as a result of technological innovations and the need for businesses to become active players in the international marketplace.  As the world becomes smaller and as American businesses move into new frontiers in developing countries, the study of marketing offers many opportunities.  As you know through your prior experiences, marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organization objectives. 

Therefore, how does one take a product or service idea and develop a marketing strategy that can be successful in today's high tech business world?  There are many things a person needs to consider and determine before bringing a product or service into the marketplace.  This is where you begin.  Click on The Task for your assigned team and a description of your client's business summary to review with your colleagues.  You will need to report the following information to me by February 22.

Again, welcome to the company and I look forward to working with you and your marketing team.

Sincerely,

Anthony J. Miller

Mr. Miller, CEO
Miller Marketing, Inc.